Privacy Policy

Introductory provisions

The seller processes personal data of the buyer, interested party and other persons (collectively "buyer") in accordance with applicable law, ie Act No. 101/2001 Coll., on the protection of personal data and in accordance with the provisions No. 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and on the free movement of such data (GDPR). The seller is the administrator of personal data. The seller may entrust the processing of personal data to a third party as a processor.

The seller will transfer personal data to third parties only to the extent necessary for the purpose of their processing, ie carriers, payment system operators or other subcontractors. The processor must comply with the protection of personal data at least to the same extent as the controller. Personal data will not be processed outside the territory of the European Union.

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Personal data processed, reason and purpose of processing

The seller processes the following personal data of the buyer (applicant): name and surname, residential address, identification number, tax identification number, e-mail address and telephone number.

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The seller further processes health data to the extent necessary for the individual manufacture of optical correction equipment, ie glasses. We process your personal data primarily for the purpose of offering, ensuring the production and delivery of our products. We need the data to record and process your orders and to enforce our claims arising from concluded purchase contracts.

We also use your personal data to send you business and marketing messages, informing you about our promotions, news and discounts.

When we do not need your consent to process personal data:

In the first place, these are situations related to the implementation of the order and thus the performance of the contract. In such a case, the legal basis for the processing of your personal data is Article 6 (1) (a). b) of the GDPR regulation - processing is necessary to fulfill the obligations arising from the concluded purchase contract, because we need your personal data for the registration of the order and delivery of goods. Subsequently, we use your personal data to fulfill our legal obligations in keeping accounting and tax records (in the field of taxes and accounting), in this case, the legal basis is the processing of Article 6 (1) (a). (c) the GDPR Regulation, when the processing is necessary to fulfill a legal obligation.

When we need your consent:

With your consent, we then send you business messages and newsletters to inform you about our news, events and special offers. Retention and processing time of personal data.

The seller processes personal data according to the method of obtaining them, either in electronic or paper form. The seller declares that he has taken the necessary technical and organizational measures to protect and secure personal data so as not to endanger, leak or damage them. The data obtained for the performance of the contract will be kept by the seller for the time necessary to fulfill the contract, assert claims under the contract (maximum 10 years) and legal obligations related to the contract and its fulfillment, such as accounting, tax and other obligations, for the period provided for in the relevant legislation.

Data relating to the state of health, including vouchers for the manufacture of spectacles by a doctor and data on eye examinations at the seller are kept in a manner and for a period determined by Act No. 268/2014 Coll., on medical devices and according to Act No. 372/2011 Coll., on health services. Data obtained for the purpose of sending information emails based on the buyer's consent will be stored by the seller until the withdrawal of the buyer's consent. Cookies used by third parties (such as Google and Facebook) use cookies that store the seller's website on the buyer's device and allow the use of records of visits to the seller's website to measure and target advertising. You can disable them in your browser or not accept them. & Nbsp;

Buyer's rights

The buyer has the following rights in particular with regard to personal data: -the right of access to his personal data, including the right to request confirmation from the seller whether he manages personal data and, if so, what the purpose for which they are transmitted, the length of data retention.

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- the right to correct or supplement any inaccuracies - for example change of residence

- the right to erasure (be forgotten) under Article 17 of the GDPR, if (no longer) a reason is given for their processing;

- the right to object (eg incorrect or illegal data retention);

- the right to data portability according to Article 20 of the GDPR - ie. in some cases, the right to obtain one's personal data from the seller in order to pass it on to another administrator;
- the right to object to the sending of commercial communications

- the right to file a complaint with the supervisory body, which in the Czech Republic is the Office for Personal Data Protection (

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Buyer Statement

By sending the order, the buyer confirms that he has read the protection of personal data and understood its content, especially the scope of personal data processed, the purpose and reason for such processing, he is aware of his rights arising from personal data protection and agrees to the protection of personal data. We store cookies on your device and then read cookies from it. Some cookies are stored directly on your device by our website.

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What can you find here?

This website (the "Website") uses cookies and similar cookie technologies.

In this document you will learn what cookies are and how we use them.

What are cookies?

Cookies are short text files that a visited website sends to your browser. Thanks to cookies, the administrator can differentiate you from other users of the Website and more efficiently record information about your visit and behavior on the website. Cookies are not harmful to your device or its software. As a user, you can disable or limit the use of cookies in your browser.

Cookies can be used for many purposes, such as:

  • Make the basic functions of the site work
  • Save preferred language
  • Traffic analysis to improve your site and
  • Marketing purposes, especially displaying ads on the site

What types of cookies do we use?

Here you will find out what types of cookies we can use on the website. You can find the specific cookies we currently use in your browser settings.

Basic (required) cookies

Basic cookies, which are necessary for the Website to fulfill its basic functions and to enable us to operate this Website. These cookies are automatically placed on your computer or other device when you access the Website or perform any of the possible activities on the Website. You cannot disable basic cookies. Without them, the Web would not work properly.

Preferential cookies

Preferential cookies allow the Site to remember information that affects the appearance and behavior of the Site. For example, the region you are in or your preferred language.

We will only store these cookies on your device if you allow us to do so either using the cookie bar or on your browser.

Analytical cookies

Analytics cookies are used primarily by Google Analytics to find out how you use the Website.

Google Analytics uses cookies to analyze how the website is used in order to improve the operation of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google, Inc. All data obtained in this way will be processed anonymously. This data is intended solely to evaluate the use of the website. Anonymity is guaranteed that Google, Inc. will not associate your IP address with any other data held by Google. Google, Inc. no other personal information (such as email, name or phone number) will be sent.

Learn more about how Google, Inc. uses analytical cookies, you can find them here: < / p>

We will only store these cookies on your device if you allow us to do so either using the cookie bar or on your browser.

Marketing cookies

Marketing cookies are used to map visitors across websites. These cookies are used to display advertisements relevant to individual users and to pass them on to the operators of the advertisement. It is therefore especially valuable to third-party advertisers. We mainly use Facebook and Google services for this purpose.

We will only store these cookies on your device if you allow us to do so either using the cookie bar or on your browser.

Do you want to change your cookie settings?

If you do not want us to store preference, analytics or marketing cookies in your browser, you can adjust these preferences in your browser. This will prevent you from collecting data about you. For information on setting up a specific browser, visit:

If you want to change your cookie settings and don't know what to do, you can also contact us at